Strategy
Michael Avillo
Build the foundation before you build the campaign.
Michael helps businesses uncover the opportunities others miss, building foundational marketing programs that connect strategy, creative, media, analytics, and AI into a smarter path for growth.
With more than 15 years of agency experience, he has led brand, campaign, and client strategy for companies including General Electric, Starbucks, Bank of America, Fidelity Investments, PurePoint Financial, Apple Rubber, Mokon, and Alden State Bank.
At ADK, Michael’s focus is simple: help clients make better decisions, solve real business problems, and create marketing that gives every campaign a reason to exist.
Media
Nick David
Make every penny scream.
Nick believes advertising should be accountable. Every campaign should work harder than the last, every dollar should have a purpose, and every decision should be backed by data.
An entrepreneur from the start, Nick built his career helping brands maximize performance through smarter media investments. Early on, he helped NASCAR launch its first fan club, learning firsthand how strategy, technology, and audience engagement can create measurable business growth. Today, he develops integrated paid media programs that combine search, social, video, analytics, and AI to drive efficient, scalable results.
At ADK, Nick leads media planning, digital advertising, and performance optimization with one philosophy: make every penny scream. Because great marketing isn't measured by impressions—it's measured by business results.
Creative
Kathy Kastan
Create work worth talking about.
Kathy believes the best creative doesn't just get noticed—it gives people a reason to remember your brand. Every logo, campaign, website, and ad should tell a story that's as strategic as it is beautiful.
With decades of agency experience, Kathy has helped organizations across healthcare, manufacturing, financial services, education, nonprofits, and consumer products build brands that stand apart. Her work blends thoughtful strategy, exceptional design, and compelling storytelling to transform complex ideas into memorable experiences.
At ADK, Kathy leads creative direction, branding, and design, ensuring every idea isn't just visually engaging, but rooted in strategy and crafted to make a lasting impression. Because the brands people talk about are the brands people choose.