New Life for Purolator

Purolator’s positioning line, “Nothing Gets By Us,” opened the door for a wide range of creative expression—from iconic characters known for letting nothing slip through, to everyday moments where people try to pull one over on each other. We brought the brand to DIYers nationwide through an integrated campaign across TV, radio, out-of-home, print, and digital—driving awareness and establishing their premium product line on retail shelves.

A collage of promotional images for Purolator, a brand of filters. Includes a woman in a suit holding a tablet, various packaging of Purolator filters, a guard in a red uniform with a tall hat, a hockey goalie in action, and a close-up of a Purolator filter with branding. The slogans 'Nothing Gets By Us' and promotional text about filtration leadership are present.
Before ADK

Work that shaped how we think.

GE NASCAR Starbucks Trico PurePoint Rogaine Purolator Buffalo Bills