Turning Skeptics
into Believers

Hair loss is personal—and often difficult to talk about. Rogaine set out to turn skeptics into believers by proving not only the effectiveness of the product, but also the confidence and emotional value real men gained from using it.

Black and white advertisement featuring a man holding a camera and a hair product, with images of multiple men's hairstyles. The ad promotes ROGAINE men's foam for hair regrowth, with a quote from a man identified as Derek Bauer, and mentions that 85% of guys experience hair regrowth.
Black and white advertisement featuring a smiling man with two women, one of whom is sitting behind him, playing with his hair. The ad promotes Men's Rogaine foam for hair regrowth, with text highlighting success stories and a URL for more information.
Black and white promotional image of a smiling male athlete wearing a sports jersey with the number 15, holding a soccer ball under his arm. Text promotes ROGAINE foam for men's hair regrowth, with a quote from Gary Manalus about stopping teasing about his hair.
Before ADK

Work that shaped how we think.

GE NASCAR Starbucks Trico PurePoint Rogaine Purolator Buffalo Bills